Bank Slang (B.S.) Free Campaign
The Bank Slang (B.S.) Free campaign was a promotional awareness effort focused around the concept of honesty and transparency within banking.
The bold messaging was directed toward a younger audience, which simultaneously worked to rejuvenate our member base and move the external brand messaging away from the previous, dated visual identity. My roles included development of concept along with execution of all stylings, art direction, messaging and design to final deliverables.
Social Engagement Messaging
This social awareness campaign was aimed toward driving engagement with new and existing membership. These direct mail and in-branch pieces echoed in-kind social media blasts.
Colorado State University Partnership
Canvas Credit Union maintinas a long standing partnership with Colorado State University. The creative needs for this partnership often called for strategic adaptation of current campaigns and the development of original strategies to appeal to a student audience. I served as the primary designer for all creative partnership needs.
CSU Vehicle Wraps
One of my favorite projects was collaborating with the CSU athletics team to design personalized vehicle wraps which served as on-campus shuttles for persons of special interest or tours.
These designs along with many other around campus aided Canvas CU's continuous campaign to the Colorado State University student body.
Both vehicles were designed to showcase
Canvas' commitment to CSU, which included both a modern and classic take on the CSU football team, the CSU Rams.
CSU Special Edition Credit and Debit Card
Our partnership with CSU also included specialized student product offerings, which included targeted promotions and account types. As part of this, we developed and launched personalized credit and debit cards.
Innovation Group Concept & Executive Pitch
The Canvas Mobile Banking Vehicle concept was a strategic creative development for an internal company-wide pitch event in which multiple teams from across the company brought their ideas forward to the executive team for consideration and possible adoption. This program has seen many tested strategies adopted and fully integrated into regular business operations. For this project I lead a team with the objective of identifying areas of opportunity for improved services or operations and providing targeted innovative solutions based on our findings.
Measurable Problem Area
The area of opportunity identified was a potential gap in service to our 60+ age range membership based on specific geographic locations. Data collected showed pockets of members who regularly relied on our services that did not reside within a 5-10 mile radius of one of our branches. In addition to this, the identified member demographic was of an age range that showed low enrollment in online and mobile banking applications (60+).
Proposed Solution
The development of the Mobile Banking Vehicle was our solution to not only filling geographic gaps of brick-and-mortar locations, but also addressing digital divides and digital literacy within our membership. The Mobile Banking Vehicle would arrive at specific locations on a rotating schedule around the Denver Metropolitan area and the Front Range, bringing full-service accommodations as one would find in a local branch.
In addition to addressing the problem area, there were also additional opportunities to utilize the vehicles beyond this service base; having the Mobile Banking Vehicle present during major public or sponsored events would provide Canvas strategic on-ground positioning to gain new membership.
Canvas Credit Union
Design
Brand Development
Art Direction
Campaign Development
Concept Development
In 2018 Denver-based Public Service Credit Union underwent a major rebrand to move the company into a more vibrant and visually engaging identity. As Canvas Credit Union, the central messaging and visual experience expanded beyond traditional bank offerings to engage a broader network of stakehodlers.
We leveraged community connections, employee culture, and the native Colorado environment to reintroduce existing and new membership to the brand’s bright visual narrative and bold messaging. Being the third largest Credit Union in Colorado meant our scope of effort would extend to virtually any need that was required, whether it be for expansion, product awareness, or community partnership.
Balance Transfer Campaign
This balance transfer campaign was focused around the concept of bringing a sense of holistic wellness into our members financial lives. I lead concept development and oversaw the creative execution of all stylings, art direction, messaging and design which also encompassed the launch of the new Canvas+ credit card.
This campaign ran for three months and tied in closely with the organizations wider concept of "Live Weller" which put emphasis on providing financial support for our members to enable effortless banking.
